Product Launch & Brand Campaign

Rowdy Mermaid Adaptonic was a new product line launch, requiring a clear visual direction across campaign, content, and brand touchpoints.

As Creative Director, I led the creative across the launch, shaping the visual strategy and guiding execution from concept through production.

This included art directing photography and video, designing the influencer kit and campaign assets, and leading the visual direction across paid social, email, and marketing.

I worked closely with the copywriter and marketing team to ensure the campaign felt cohesive across every touchpoint, from digital to print and press.