Summer at L.L.Bean is about movement, lightness, and time outside, while still delivering the performance and reliability customers expect.

I helped lead the visual direction across channels, shaping a seasonal story that felt energetic, aspirational, and rooted in the brand.

The work brought digital, retail, and print together under a consistent summer point of view, balancing lifestyle storytelling with product clarity.

I worked closely with cross-functional teams to deliver large-scale assets and ensure the campaign held together across every customer touchpoint.