Summer at L.L.Bean is about movement, lightness, and time outside — while still delivering the performance and reliability customers expect.

I helped lead the visual direction across channels, shaping a cohesive seasonal narrative that felt aspirational, energetic, and distinctly rooted in the brand.

• Unified digital, retail, and print under a consistent summer visual identity

• Directed cross-functional teams to deliver large-scale, multi-channel assets

• Balanced lifestyle storytelling with product clarity and performance

• Ensured cohesion across all customer touchpoints