L.L. Bean Fall
Campaign Direction
The Fall campaign focused on capturing the feeling of the season while reinforcing L.L.Bean’s reputation for durability and function.
I helped lead the creative direction from concept through execution, shaping a cohesive story across studio and on-location shoots.
The imagery balanced seasonal storytelling with product clarity, grounding the work in real use while maintaining a strong sense of place and tone.
I worked closely with creative, design, and production teams to align the work across digital, print, and retail, ensuring consistency across the campaign.
How the work shows up in the world
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Website Banner
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Store Signage
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Store Signage
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Store Signage
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Store Opening
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Catalog Cover
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Catalog Spread
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Homepage
