L.L. Bean Fall
Fall Campaign
The Fall Campaign needed to capture the emotion of the season while reinforcing L.L.Bean’s reputation for durability and function.
I helped lead the creative direction from concept through execution, shaping a cohesive narrative across studio and on-location shoots.
Aligned creative, design, and production teams around a unified vision
Directed imagery that balanced storytelling with product clarity
Built assets for digital, print, and retail
Ensured consistency across all campaign touchpoints
