The Signature Collection represents L.L.Bean’s elevated take on its heritage classics, with refined fits, premium materials, and a more modern design perspective.

The visual direction needed to reflect that shift—feeling more editorial and considered, while staying grounded in the brand.

I helped lead the visual direction from concept through execution, shaping a cohesive narrative that elevated product perception across channels.

The work introduced a more fashion-forward tone, balancing styling, casting, and environment to create imagery that felt modern, approachable, and true to L.L.Bean.

I partnered closely with design and brand teams to ensure the campaign held together across digital, print, and in-store.