Green River Preserve
Brand Direction & Identity
Green River Preserve is a summer camp centered around connecting children with nature.
I led the brand direction, refining the visual identity and storytelling to better reflect the mission and support growth.
The work spanned brand, digital, and content—bringing clarity and consistency across every touchpoint.
Role
Brand direction, identity design, website, content, and campaign development
Website Redesign
Designing a new website from scratch takes creativity and strategy. I collaborated with the administrative team and Ronningen Design to concept, develop, and execute the design and user experience of the website.
Custom font and illustrations
In designing the site, I created and produced a font that now serves as the brand typeface for the camp. I also created custom illustrations which now serve as part of the brand. This work resulted in boosted enrollment, donations, and brand recognition.
Video
I collaborated with videographer, Dusty Stepp, to develop, craft, and create a video that encompassed the story of who GRP is and why you’d want to come to camp. I played the role of art director and producer on this project.
GRP Trailer
Social campaigns that create buzz.
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Logo Refresh
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Letterhead & Business Cards
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Button Design
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T-shirt Design & Illustrations
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Rack Card Design
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Illustrations
