Green River Preserve

Brand Direction & Identity

Green River Preserve is a summer camp centered around connecting children with nature.

I led the brand direction, refining the visual identity and storytelling to better reflect the mission and support growth.

The work spanned brand, digital, and content—bringing clarity and consistency across every touchpoint.

Role
Brand direction, identity design, website, content, and campaign development

Website Redesign

Designing a new website from scratch takes creativity and strategy. I collaborated with the administrative team and Ronningen Design to concept, develop, and execute the design and user experience of the website.

Visit the website

Custom font and illustrations

In designing the site, I created and produced a font that now serves as the brand typeface for the camp. I also created custom illustrations which now serve as part of the brand. This work resulted in boosted enrollment, donations, and brand recognition.

See the website

Video

I led the creative direction, development, and production of this brand video, shaping the story of who Green River Preserve is and why the experience resonates so deeply with campers and families. From concept through execution, I guided the visual narrative and overall creative approach to create a film that felt authentic to the spirit of camp.