Keeper of the creative vision

Rowdy Mermaid is a functional beverage brand operating at the intersection of wellness, flavor, and lifestyle.

As the company scaled across retail and digital channels, the brand required a more cohesive visual system to support growth and market expansion.

As Creative Director, I led the brand’s visual and strategic evolution — aligning identity, storytelling, and systems with business objectives.

• Defined and implemented brand and visual strategy across all channels

• Directed art direction, design, photography, motion, and content creation

• Led external vendors and creative partners

• Built sales decks, product renderings, and marketing systems to support retail growth